Challenge
This new-product rollout came with firm budget constraints — and specific challenges with product size, weight and consumer safety. Creating appeal for a non-glamorous category was a significant hurdle as well.

Solution
We designed several frameworks and selected a variety of materials and processes to reduce the overall display cost, including CNC routing, laser-cut steel, aluminum welding, powder coating, and silkscreen and litho graphics. Performance Display also designed and tested the packaging.

Results
The display was a POPAI award winner and, moreover, elicited very favorable consumer and retailer response.