Challenge
Maytag's objective for their new Neptune washer product launch was that it should float above the other washers. Another requirement was a lighted dimensional sign that could be viewed from different angles. It also needed to be customizable for various retail outlets and scaled up or down to meet price point requirements.

Solution
We created a raised stainless steel platform topped with a curved light box that would catch the shoppers attention from the side as well as straight on. For retail outlets with large carts, we created a wavy cart guard to enhance the illusion of floating as well as protect the machines.

Results
The finished fixture successfully differentiated Maytag's machines from other similar products. The product was "raised above" the competition using our specially designed platform and the lighted signage draws the customers attention. The cart guard, cleverly disguised as a graphic, dressed up the unit while protecting it from damage.