In-Store Research

Retail tours are a great way to discover what your competitors are doing — and what’s working or not working in your retail partner’s space. These insights give you a valuable edge that could win you better product placement and help you dominate at the category level.

We prepare, conduct, summarize and review retail tours with our clients as part of our design process. Those findings often lead to significant results. For one client, that could mean better sales force training on how to sell against a competitive product. For another, it could mean tailoring a portfolio of marketing pieces based on a specific product mix. Feet on the street at the retail level always provide a revealing look at the practical considerations you can’t afford to overlook.