ROI Targeting

Some make their fixture and merchandising decisions only on price. But smart brand managers know that return on investment is critical to a marketing budget. It’s not just what a display costs, but how quickly it will pay for itself that matters.

We roll up our sleeves, explore the options with you and make sure we offer the best possible plan to present to your executive team. That process has produced results like these:

• A wine display that yielded over 100 percent sales lift in a value grocery chain.
• A convenience store gift card display that delivered 114 percent sales lift before the program was complete.
• Sports apparel fixtures that were so effective regionally, every store in the chain now wants one.
• A unique category management program that improved the consumer shopping experience so much, the brand distribution grew 25 percent.